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For Seopher.com I focus on what's happening in the US because the majority of my readers hail from across the pond; whereas if I was catering to a UK audience I'd be ensuring my campaign lands before lunch on Tuesday or Wednesday - so you're right on the money.
I went with 11am GMT on a Tuesday morning - I didn't feel that the campaign was poorly received but I'll definitely keep this post in mind next time.
Nice work with the re-design!
I'm basing the timezone on the US - that's where my hosting is based and the majority of my readers come from there.
You'll probably find most of your visitors come from the US unless you're writing for a specific localisation (i.e. a blog about Britain, or writing in Japanese etc).
The timezones are whatever California are running on...
:)
OT, but loving the new design!
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