Google allows trademark keyword bidding in the UK - the beginning of the end for PPC? - Make Money Online

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by subash chandra poudel on Saturday 15th of August 2009 at 10:13

Google has always allowed anyone to bid on trademark keywords, you just cannot use trademarks in your ad copy, which violates IP and fair competition laws. Unless the big companies had a backdoor deal with Google until now, this is the way it has always been, as I have been able to bid on trademarks and people can bid on my trademarks. When I file for infringement on my trademarks with Google it keeps people from using them in their ad copy, but not bidding on the keyword itself.

For instance, Audi can bid on BWM, so long as their ad title and copy never has "BMW" in it. But if they said "Do you like BWM’s? You’ll like this better!" then that would not be allowed and is enforceable.

by Atalus on Tuesday 15th of July 2008 at 04:06

There is a site that monitors trademark bidding at http://www.trademarkbidwatch.com

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by Seth on Monday 21st of April 2008 at 12:58

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