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Did Apple ever reply to you?
Don’t forget the price you see in the US is NOT the price that is paid by the consumer.
They will pay a sales tax that averages 7% on top of the price. (Low of 0% in a very few places to as high as 12% in others.)

So something advertised for $500 will end up costing the purchaser $535.00

Prices in the US are NEVER listed tax inclusive.

There are quite a few differences in economic systems between our countries which do not show up in direct price comparisons. I’m no expert and can’t quote anybody, but there is definitely more to the equation than VAT and currency exchange rates. On a visit in 2005, I noted that U.K. prices for almost everything were about 25% higher than in the U.S. - even more for electronic items - after adjusting for the exchange rate. So it seems unfair to single out Apple for criticism.

Environmental requirements for electronics manufacturers are more stringent outside the U.S. Recent new rules have American manufacturers scrambling to adapt to the new European standards regulating use of hazardous materials. Also, eventual disposal costs are generally factored into prices in the E.U. because that responsibility is deemed to be the manufacturer’s. Such costs are passed on to the European customer in the purchase price, whereas in the U.S., waste disposal is usually paid for by property taxes - a completely different system that disconnects price from true cost.

In the U.S., citizens in most municipalities have to pay extra fees to responsibly dispose of hazardous waste such as electronics. In the U.S. version of capitalism, corporations rule our economic and political systems, and corporations have more legal rights than human beings do. We have all kinds of hidden subsidies that amount to corporate welfare; our system allows costs to be reallocated and hidden in bizarre ways. But such shenanigans don’t cross the pond.

Because the total lifetime cost of a product isn’t paid up front in the U.S., lowest-price competition drives our marketplace. Some of that total-cost responsibility gets shifted back onto the consumer, or society as a whole, so those costs can be trimmed from initial purchase prices here. Our sales tax in the U.S. is not federal, it varies by state, therefore quoted prices don’t include 3-9% sales tax. Retailers can discount manufacturers’ suggested retail price a lot, or a little, or even sell products at a loss in order to gain a customer. There are also significant differences in employment laws and other aspects of manufacturing outside the U.S. (not everything is outsourced to China - isn’t there still an Apple manufacturing facility in Ireland?).

Such legal differences between countries must be monitored, adhered to, and paid for (the lawyers don’t work for free either) and the higher cost of doing business would naturally result in higher prices outside the U.S. We can only guess what these additional costs might add up to, but I’d bet Apple’s accountants have a pretty accurate idea. I’d also bet the amount is very close to the price difference you are complaining about (after accounting for the VAT/sales tax).

Not that you should expect Apple’s P.R. department to explain this in any detail, if at all. They may not know anything about these reasons themselves, especially if they are Americans!

We get shafted in a similar manner in the Antipodes too (New Zealand), even compared to Australian prices.

Once GST is removed (our blanket 12.5% govt sales tax), we commonly pay 10% more than the comparable $US price. The price difference (% wise) is less on lower-priced items, and higher on larger-ticket items.

Example, we almost have price parity for low-end ipods. Macbooks are a few hundred (NZD) dearer. Macbook Pro’s and Mac Pro’s are CONSIDERABLY dearer in NZ compared to US.

Yeah I think it’s a fair thing to say that the UK is just expensive. The government takes like £0.70 of the £1.00 we pay for petrol as tax.

I just think it’s upsetting when major vendors reflect this because ultimately empties our bank accounts quicker. I really like the Macbook but I just can’t afford to pay UK prices for them.
Dumbass Maczealots will buy it anyways, why should Apple change the pricing.
But surely you know $1 = £1 at the point of sale. ’twas ever thus. ;~D
I do remember Apple uk responding to pricing concerns back in the nineties when grey imports were seriously cutting into Apple Resellers sales and over a period of months, various models were actually cheaper over here - but that was in the dark days of Gil Amelio who nearly brought the company to it’s knees. I don’t think Apple worry too much whilst sales are on the up - +30% year on year in the EU.
Extra cost over the US is a sacrifice I’m resigned to for their products and have been for nearly 20 years.
I did a post about this on my blog a while ago.

Everything’s more expensive in the UK. Maybe they need to raise prices as UK employees wages might be higher due to our pricey cost of living?
As far as I’m concerned VAT isn’t a great excuse. You can’t tell me the margin on the Macbooks is too low to match the prices.
Cornellian, why does that matter? The bottom line is that UK consumers are asked to pay substancially more, so even with 17.5% taken into account they’re still not close to being the same price are they?
When I visited the UK about 5 years ago it seemed like everything was about 50% more expensive than in the US, so I don’t think Apple’s products are exceptional in that regard.
You would think you would of heard of something called VAT of 17.5%.

so 699 is really 594.89 with VAT of 104.11.

Rest is hidden tax for British Empire that you have to pay.
Why the hell should pound be so valuable when you guys
don\\\’t produce anything. I have zero items made in UK.
I bet they won’t reply. They never do.
K, it’s more than just the weak dollar. The prices have always been an issue, look at how much Apple try to charge us. In fact Microsoft are awful at it too, charging US customers $500 but UK users £500. It’s insulting that these companies assume consumers are unable to do basic mathematics.
Isn’t that just because of the weak dollar?
Whenever I try this sort of thing I just get generic responses back without any meaningful information. I’d place money on that happening.
I’d love to know this too, that’s a large difference.


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