Posted on Wednesday 26th of December 2007 at 17:00 in Blogging

Wordpress Campaign Manager - affiliate marketing for your Wordpress blog

I recently started a series of articles on how to build a Wordpress plugin and as part of that I've been building my own plugin. It just so happens that I've reached a point where it works, so before I write about how to actually do it, I wanted to discuss what I've built.

I've created Wordpress Campaign Manager; a plugin that's as scalable as it is simple. It allows you (through filters) to replace instances of keywords/keyphrases with links elsewhere on a site wide basis. So you can replace the word "RSS" with RSS; with the replacement text and link both specified by myself.

Manage your affiliate marketing
Wordpress Campaign Manager was originally conceived as a simple solution to natural affiliate placement, meaning a user could replace any instance of the word "hosting" with a link to an affilate scheme. The advantage of using these natural placements is that it seems organic and the CTR to conversion ratio should be better. Theoretically. Either way it's an excellent way of cross-promoting posts, competitions or ensuring that every single post you have is hooked up to the latest affiliate schemes.

WCM doesn't change your content forever
The nice thing about Wordpress is that you can apply filters to content; meaning these changes are only happening between the database and the page. This means that the content that's stored is not modified at all through using this plugin, it's added at run time.

Video
Here is a 4-5min screencast of me explaining the plugin, how it works and what it does. Forgive the slightly questionable sound quality:



I'm really looking for some feedback, if any on this. I'll be testing it soon and submitting it to Wordpress for addition to their plugin directory so it'd be good to have some initial feedback on the concept before I release the plugin to the world.

So there you have it, as always comments are welcome. If you've got something epic to say please drop me an email and we'll talk. All this plugin has done is made me wish that Seopher.com was run on Wordpress... Which it isn't I might add, it's a bespoke build.

 

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Who is Seopher?

This is me. I'm a 26 year old web developer, blogger and entrepreneur from near London.

I've done work for people like Samsung, Vauxhall, Cadburys, Chevrolet, Center Parcs and TKMaxx.

I've been running this blog since 2006 and have reached more than 1.3 million readers, so feel free to say hi.

Seopher
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