Posted on Tuesday 19th of August 2008 at 13:21 in Make Money Online

Tutorial: how to do keyword injection with Google Adwords

If you're running a PPC campaign the chances are that you're doing it with Google Adwords. Your keywords are quantifiable; you know roughly how many clicks you'll be getting for the keywords you provide. However, the copy you use for the advert itself can have a massive impact upon your CTR.

One of the weapons in your arsenal is 'keyword injection' and it can (when used properly) improve your CTR and ultimately make you more money. Here's how it's done:

Here's a good example of keyword injection in use:

dimmu borgir on Google

The trick is to take the search phrase and place it in the advert - thus making the ad seem more relevent to the user. If I've searched for something fairly obscure I'll be impressed that someone is directly advertising for it - it makes me think I've found a specialist and I'll click on the advert. In the above instance I decided to search for posters from the death metal band "Dimmu Borgir"...

So how is this done? It's really quite simple to do. To exemplify this I set up a quick example using posters. You simply use the handle {keyword: Blah} to enter the keywords into the ad (where "Blah" is the default text). Therefore with the below advert that I used:

adwords screenshot

Came out on Google as this when the user searches for "slipknot poster":

slipknot on google

It's really that simple. It gets more complicated than that, but in the most basic terms that's it. It's questionable whether injection ads actually convert better than well written traditional ones, but that's an article for another day. This shows you how to do keyword injection in it's most basic form.

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