Traffic goes down, RSS subscribers go up
November was the first month since March that had slumped below 70,000 unique visitors, netting half that much. This month is looking to go the same way with Google delivering a healthy portion of that traffic but what's interesting is seeing what happens when you don't get any major coverage for a while.
Old articles bring the traffic
When you don't have any new content going crazy across the blogosphere it's quite sobering to see the low figures on your daily statistics. It's only now that you realise what brings the traffic to your site; a combination of articles that once received some serious publicity and content that is living the high life on the search engines.
Unless you pay special attention to your Google referers it's unlikely that you'll know what your best performing pieces of content are for that search engine; yet when the publicity dies down you get to see where the natural hits are coming from.
Money and commentors are also down
With fewer people visiting the site, both commentors and income have decreased dramatically (although income has been hit hard by Google's war on text links). With fewer people clicking adverts income has decreased (it has been many months since the site netted less than $100 a month) and with fewer visitors comes fewer commentors.
RSS subscribers are still climbing
Today marked a new high in RSS subscribers for Seopher.com with 576 subscribers. See the below graph to see how things have progressed since the website started.
So despite traffic dwindling and everything else being down, RSS subscribers are creeping up. I wish I could explain why but I can't. So it just goes to show that traffic dropping off substancially doesn't mean everything else starts to drop off too - keep going in the right direction and it should all fall into place.
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