The best viral marketing ever - Will It Blend?
What is Viral Marketing?
Viral campaigns are self spreading advertising campaigns that obtain maximum exposure because people enjoy what they see and therefore show friends, who show friends, who email family, who show friends etc, until the campaign is common knowledge. The best campaigns always relate directly to the product. Places such as YouTube have given viral campaigns a new platform to approach but things such as funny videos and games always perform well.
Will It Blend?Is what I consider the best viral marketing campaign, ever. The very notion of it is that Tom Dickson puts varying items inside a blender and proves that this machine can turn them all into smoothies. This blender has managed to annihilate iPods, full bottles of beer, a golf club and a broom handle - all of which makes fascinating watching and is very easy to send friends to.
The genius of it...
Is that all the time you're watching it you're amazed at what this blender can do - and who runs Will It Blend? Blendtec - the manufacturers. The first few times I showed my department at work the site a few quizzed where they could get such a machine - BANG - the website is more than happy to help. In fact, various models of blender are linked directly from the homepage. Perfect. People watch it, share it and then want to own it. 100% perfect viral marketing.
Good example of it's reach:
Hop onto popular social news site Digg and have a look through some of the top stories - at least one user has made a joke about whether the item in the story will blend or not. WIB has a blog and regular updates and I'm sure I'm not the only person who returns on a regular basis looking for more blender related mayhem. If you ever want to attempt video based viral marketing - you could do a lot worse than to look at WIB for inspiration.
Enjoy this article? Why not subscribe to the full RSS feed?
