Posted on Saturday 29th of September 2007 at 09:20 in Reviews

Review: Rummble - taking buzzword tedium one step further

A collegue pushed me in the direction of a "new" social network which happens to coin some of the most frustratingly clichéd terms around on the Internet today. While reading this, remember I'm a web developer so I'm quite sensitive/picky over this sort of thing.

Rummble uses the slogan "network your experiences" and I'm not entirely sure what that means. It describes itself as "like a personalised travel guide written for you by your friends, and all their friends!"

"Rather than find out EVERYTHING that’s nearby, we tell you whats nearby you’ll actually like! … plus best of breed social networking functionality you’d expect, like news feeds, photos and all that stuff. It’s global and its mobile. You can share the good things in life with your friends."

However, I instantly took a disliking to Rummble when I read "We call it a Web 3.0 social network for the Web 2.0 generation"


Web2.0 is a buzzword that marketing types love to throw around without any real understanding of what it really means. At best it's a very loose generalisation of modern websites and the trends they set (user generated content).

However the term "web2.0" is normally typified by the stereotypical aesthetics set down by the market leaders. We're talking about:
  • Gradients
  • Reflections
  • Javascript to make items move and animate
  • AJAX
The term web3.0 is little more than the words of an idiot
Web2.0 isn't properly defined, nor has it run it's course and already people are trying to claim they're web3.0? Well, that would be acceptable if they weren't doing it IDENTICALLY to a stereotypical web2.0 site. Rummble is guilty of this in the biggest way.

rummble

Look at the logo, not only is there a gradient within the text but it has a reflection too - two iconic things for a clichéd web2.0 site.

The icons on the top right of the page don't do anything yet they look like they should. I imagine they become active once you have logged in but they too have reflections underneath - yet more web2.0ish style.

Constructive criticism from a webdev
The bottom image (the grunge-style floral retro graphic thing) is cut off by the bottom of the page - which isn't very good. They've used tables to layout forms (they should probably read about prettier, accessible forms). I'm also not a big fan of directly linking the "Contact Us" link to a "mailto:email@email.com" because it makes life very difficult for users who don't have an email client installed (like Outlook or Thunderbird). This is why I'll always favour using a "mailto:" link with the link-text being the email address you need to contact. Either that or spend 10 minutes building a "Contact Us" form that emails you their comments.

This isn't 2001, I don't want you to tell me what my IP is


On their homepage it gives you the polite reminder of what your IP is. Unfortunately it isn't 2001 and I don't care about this. I'm fully aware you can determine my IP, you can also tell me what browser I'm using and what the time is but I really don't care. This information is not relevant to my user experience. Infact I know plenty of people who would be completely confused by this information, or at least feel a little like they're about to get hacked.

I don't have a login to Rummble because I'm sitting on their waiting list for an invite. I'm not itchy to have one though. It looks to hold little more interest than Twitter; a gimmick that won't stand the test of time on the Internet. Rummble could have had a much nicer review had they steered clear of pretentious marketing hype-words. Anyone who claims to be "web3.0" deserves some constructive abuse and that's what Rummble have received.

 

Enjoy this article? Why not subscribe to the full RSS feed?

blog comments powered by Disqus
Who is Seopher?

This is me. I'm a 26 year old web developer, blogger and entrepreneur from near London.

I've done work for people like Samsung, Vauxhall, Cadburys, Chevrolet, Center Parcs and TKMaxx.

I've been running this blog since 2006 and have reached more than 1.3 million readers, so feel free to say hi.

Seopher
Subscribe to the RSS Feed

Stay up to date with Seopher.com by subscribing to the RSS feed, either in your browser or subscribe via email using the form below

Updates by Email

By subscribing by email you’re also subscribing to the Seopher.com newsletter; a periodical email outlining new reviews, competitions and other subscriber-only content

  • Top Earning Team
  • dreamhost
  • buy 125x125 advert for $50 pcm
Want to give your product/website exposure?

Paying for a featured review is a great way to give your product, service or website exposure. For as little as $75 you can have a full review on the site forever.

Advertising Bundle! Review + Banner = $100

Buy a review and get a 125x125 advert half price. Your banner gets displayed on over 526 pages for a full month.