Posted on Friday 28th of November 2008 at 14:27 in Marketing

Marketing stunt of the week: Bike Hero

The marketing power of Guitar Hero is unquestionable; while you could argue that Guitar Hero World Tour didn't really need to be advertised, they went ahead and produced a viral campaign anyway. Bike Hero was what they produced.

The video shows a teenager using his bike as a Guitar Hero controller, with LED's on the handlebars indicating what notes he should be hitting. He then rides around a mammoth Guitar Hero circuit with the entire track drawn on the ground. It's hard to imagine quite how long this must have taken to A) set up and B) film.

The production is excellent; it's perfectly plausible that someone would do this in their free time and that's where most viral campaigns fail. This is an epic stunt pulled off exceptionally well and for that, Guitar Hero is my marketing stunt of the week.

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