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Posted on Friday 26th of January 2007 at 04:04 in SEO

Instantly improve your search engine traffic by 35% or more

On January 19th I came across a topic on the 9Rules Notes (read it here) querying the best way to present your site title.

The Question
How do you present your site's title? Do you:
1. SiteTitle - ArticleTitle
2. ArticleTitle - SiteTitle
3. SiteTitle - FullBreadcrumb - Breadcrumb - ArticleTitle

How things were
Before January 19th Seopher.com was using SiteTitle - ArticleTitle uniformly around the site, however, following the article mentioned above I changed the Articles pages around to be ArticleTitle - SiteTitle.

Direct Benefit
Traffic from Google has been up an average of 36%.

All you need to do
Is move your tags around so that the purpose of the content is displayed before the branding. Of course with this comes a downside - your branding takes the back seat because the search engine results aren't prefixed by your domain/site title. Naturally I don't care because it's helping grow the site but an already established brand would do better to keep things as they are. If you're still on the climb up the slippery slope of web traffic then this modification could land you 35% or more visitors per day from Google. Not a bad result.

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If you liked this article then please show your support and give me a Digg. If you'd like to get in touch with me, email me at steven.york@seopher.com
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Comments

Showing most recent 3 of 3 comments

I will try your suggestions. I have been using Google adwords and Yahoo search marketing to advertise my site www.collegecreditbuilder.com and have found that the keyword traffic is very expensive, but results in actual click-throughs, whereas the content match feature can burn through you daily budget with many clicks, but no actual click-throughs. I know there are click-fraud lawsuits pending, but it seems like something is still not right.
CCB
Some sound advice there.
Seopher
Darn, I’m already doing this. I have found great benefit from redirecting the non-www version to the www version of the site. Some people link to me as http://mysite.com and some http://www.mysite.com and Google perceives those as different pages, unless you redirect one to the other. That basically gives you a ton more inbound links to your existing pages instantly.
Justin Kistner