Posted on Friday 26th of January 2007 at 04:04 in SEO

Instantly improve your search engine traffic by 35% or more

On January 19th I came across a topic on the 9Rules Notes (read it here) querying the best way to present your site title.

The Question
How do you present your site's title? Do you:
1. SiteTitle - ArticleTitle
2. ArticleTitle - SiteTitle
3. SiteTitle - FullBreadcrumb - Breadcrumb - ArticleTitle

How things were
Before January 19th Seopher.com was using SiteTitle - ArticleTitle uniformly around the site, however, following the article mentioned above I changed the Articles pages around to be ArticleTitle - SiteTitle.

Direct Benefit
Traffic from Google has been up an average of 36%.

All you need to do
Is move your tags around so that the purpose of the content is displayed before the branding. Of course with this comes a downside - your branding takes the back seat because the search engine results aren't prefixed by your domain/site title. Naturally I don't care because it's helping grow the site but an already established brand would do better to keep things as they are. If you're still on the climb up the slippery slope of web traffic then this modification could land you 35% or more visitors per day from Google. Not a bad result.

 

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