I'm a Mac, I'm a PC. Well, I'm a consumer and here's what I think
Hi, I'm the consumer
I'm not a textbook consumer but I fully empathise with their target audience but even I find it concerning that Apple are placing such rivalry on entirely different products. There's too much focus on why you should have a Mac over a PC rather than upselling the benefits of it alone and I find that a strange trade off.
It frustrates me when companies focus more on trying to claim advantage over their competitors without actually explaining the benefits of the product.
Mac > PC = pointless argument
They're for different uses and saying that Mac's are more fun is like saying your right foot is more fun than your left. My left foot does things my right doesn't, and vice versa but it doesn't mean one is more fun than the other. Macs are very good at certain things but not limited to fun meaningless tasks. PC's are excellent at everything. It seems folly to pitch them in battle against one another.
As a consumer...
I care about price and performance because I need as much bang per buck as possible and for me that means a PC is the logical option. The build quality of Macs is amazing but you pay a premium for that and I've always found it easier to build a powerful PC for a lot less than it's Apple equivalent. I care about what it does and how much it does it for - and these commercials offer none of this.
As far as I'm concerned they increase brand awareness but offer nothing more than a petty debate which does nothing to tempt me to part with my money. I'm afraid if they explained why getting a Mac was a genuinely good idea then I'd be more tempted. I'm not a spanner, I can use a computer without it getting a virus so marketing it on those grounds is not going to win me over I'm afraid.
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