Posted on Wednesday 27th of December 2006 at 04:07 in Make Money Online

Advertising your website - introduction

Something that every person running a website/blog longs for is an increase in readers, traffic and money. However each of these are as difficult to come by as they are desirable so how can you advertise your website effectively to help break through the window of low traffic into the realms above? I've decided to write a series of articles documenting my various findings on different actions.

What am I looking to do
As with any other aspiring blogger/webmaster I desire more traffic, more returning readers and ultimately more rewards for my efforts - but I also want to keep spending to a minimum. Most people who desire an increase in web exposure (certainly within the blogosphere) aren't selling anything so have no real short term financial gain from an advertising campaign, so the maths have to be a little more creative. Retail sites can afford a $10,000 campaign when 5% of the 70,000 new visitors will spend $60 or more. This equates to a minimum forecast of $21,000 (obviously fictional and purely an example).

So no income equals no expenditure?
Not quite but I'm going to investigate the most effective ways of getting your message out to the world and achieve constant, recurring traffic. So the expenditure doesn't need to be $0 but it does need to be negligible.

The Series of Articles
See below the published articles on the topic:
Introduction
Part One: Social Bookmarking
Part Two: StumbleUpon Advertising
Part Three: Buying Traffic
Part Four: Text-Link-Ads
Part Five: Sharing Traffic
Conclusion

Check back often for updates on the series or subscribe to the RSS feeds (see top right).

 

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